Privacy policy

Last updated: August 26, 2026

This Privacy Policy explains how Vita Asana, operated by VITA ASANA SRL, collects, uses, discloses, retains, and protects personal information when you:

  • Visit or interact with vita-asana.com

  • Browse or purchase a product

  • Create or use a customer account

  • Contact customer support

  • Request order assistance, a return, refund, or replacement

  • Subscribe to email or SMS communications

  • Submit a review, photograph, video, or other content

  • Otherwise interact with our website and related services

Our website, online store, customer-support functions, and related services are collectively referred to as the “Services.”

Vita Asana serves customers in the United States. VITA ASANA SRL is established in Romania and processes personal information in accordance with the General Data Protection Regulation (“GDPR”) and other privacy laws that apply to our activities.

Data Controller

VITA ASANA SRL is the data controller responsible for the personal information covered by this Privacy Policy.

Store name: Vita Asana
Legal company name: VITA ASANA SRL
Company number: 40630208

Registered business address:
Str. Izvoarelor nr. 10
Sangeorz-Bai, BN 425300
Romania

Email: contact@vita-asana.com
Phone: +1 (325) 275-0218
Online form: Contact Us

Additional company and support details are available in our Contact Information.

Personal Information We Collect

The information we collect depends on how you interact with the Services. We may collect the following categories of personal information:

Identity and Contact Information

This may include your name, billing address, shipping address, email address, telephone number, and other contact details you provide.

Account Information

If customer accounts are available and you create one, we may collect your account login details, saved addresses, order history, preferences, and account-security information.

Order and Commercial Information

This may include:

  • Products viewed, added to your cart, purchased, returned, or reviewed

  • Order numbers and transaction details

  • Billing and shipping information

  • Discounts or promotions used

  • Delivery, return, refund, and chargeback information

  • Communications relating to an order

Payment Information

Payments are processed by authorized payment providers. Depending on the payment method selected, the payment provider may collect your card number, account information, billing details, authentication information, and other information necessary to process the transaction.

Vita Asana generally receives limited payment information, such as payment confirmation, payment method, transaction identifiers, fraud indicators, and limited card details such as the final digits. We do not receive your complete card security code.

Customer-Support Information

We collect the information you provide when contacting us, including your messages, order details, photographs, videos, attachments, return reasons, and other information needed to investigate or resolve your request.

Please do not send complete payment-card information, account passwords, government identification documents, medical records, or sensitive health information unless we specifically explain why the information is legally or operationally necessary.

Reviews and User-Submitted Content

If you submit a product review, rating, photograph, video, testimonial, or other content, we may collect and display that content together with your name, initials, location, or other information selected for display.

Published reviews and user-submitted content may be visible to other visitors. Do not include information you do not want to make public.

Device, Network and Usage Information

When you use the Services, we and our technology providers may automatically collect:

  • IP address

  • Browser and device type

  • Device identifiers

  • Operating system

  • Network connection information

  • General location inferred from your IP address

  • Referring website or advertising source

  • Pages and products viewed

  • Search, navigation, cart, and checkout activity

  • Dates, times, and duration of visits

  • Interactions with emails, advertisements, and website features

  • Cookie, pixel, and similar technology identifiers

Session and Website-Interaction Information

We may use analytics and session-replay technologies to understand how visitors use the website and to identify technical or usability problems.

These tools may record or reconstruct interactions such as page navigation, clicks, scrolling, cursor movement, device information, and other activity on the website. They are not intended to collect complete payment-card credentials.

Advertising and Attribution Information

We may collect or receive information about how you interact with our advertisements and website, including advertising identifiers, campaign information, product views, cart activity, purchases, and conversion data.

Where enabled, limited contact or transaction information may be converted into a protected or hashed format and shared with advertising platforms to measure advertising performance, attribute conversions, prevent fraud, and improve advertising relevance.

Sensitive Personal Information

Certain information, including account credentials and financial information handled by payment providers, may be considered sensitive personal information under applicable law.

We use sensitive personal information only where reasonably necessary to provide requested products or services, process payments, protect accounts and transactions, prevent fraud, comply with legal obligations, or for other purposes permitted by applicable law.

How We Collect Personal Information

We may collect personal information:

  • Directly from you, including when you place an order, create an account, contact us, submit a review, or subscribe to communications

  • Automatically, through cookies, pixels, analytics tools, session-replay technology, and similar technologies

  • From Shopify, which hosts our online store and provides ecommerce technology

  • From payment providers, fraud-prevention providers, and financial institutions

  • From fulfillment facilities, suppliers, carriers, and shipment-tracking providers

  • From customer-support, chat, review, email, SMS, and communication providers

  • From advertising, analytics, attribution, and conversion-measurement providers

  • From publicly available sources, where reasonably necessary to prevent fraud, verify a claim, comply with law, or protect our rights

How We Use Personal Information

We may use personal information for the following purposes:

Providing Products and Services

We use information to:

  • Operate the website and shopping cart

  • Process payments and confirm transactions

  • Fulfill and deliver orders

  • Provide tracking information

  • Manage customer accounts

  • Process returns, refunds, replacements, and cancellations

  • Provide customer support

  • Communicate important information about an order

This processing is generally necessary to perform our contract with you or take requested steps before entering into a contract.

Operating and Improving the Services

We may use information to maintain the website, identify technical problems, understand how customers use the Services, improve navigation and product presentation, develop new features, and measure business performance.

We generally rely on our legitimate interests in operating, maintaining, and improving our business, provided those interests are not overridden by your rights.

Security and Fraud Prevention

We may use information to authenticate transactions, detect suspicious activity, prevent fraud and abuse, protect customer accounts, investigate disputes and chargebacks, secure the Services, and enforce our Terms of Service.

This processing is based on our legitimate interests in protecting our customers, business, systems, and legal rights and, where applicable, on legal obligations.

Marketing and Advertising

Where permitted, we may use personal information to:

  • Send promotional email or SMS communications

  • Measure advertising performance

  • Understand which advertisements lead to website visits or purchases

  • Create or use advertising audiences

  • Personalize content or advertising

  • Display advertisements on third-party platforms

Where consent is legally required, we rely on consent. In other circumstances, we may rely on a legitimate interest or another lawful basis permitted by applicable law.

You can withdraw marketing consent or opt out at any time as described below.

Legal and Compliance Purposes

We may process information to comply with tax, accounting, consumer-protection, recordkeeping, sanctions, court-order, regulatory, and other legal requirements.

We may also use information to establish, exercise, or defend legal claims and to respond to lawful requests from courts, regulators, law-enforcement authorities, and other public bodies.

Shopify

Our online store is hosted by Shopify, which provides the ecommerce platform, checkout, data storage, analytics, security, and other technology used to operate the Services.

For core ecommerce services, Shopify generally processes personal information on our behalf. For certain enhanced services powered by Shopify Network Intelligence, where enabled, Shopify may process information as an independent controller or business to provide functions such as personalization, analytics, fraud protection, advertising measurement, and more relevant advertising.

Information about your interactions with our store may be transmitted to Shopify and processed in countries where Shopify and its service providers operate.

You can learn more in Shopify’s Consumer Privacy Policy. Shopify-specific privacy choices and data requests can be submitted through the Shopify Privacy Controls Portal.

Cookies and Similar Technologies

We use cookies, pixels, local storage, tags, software development kits, and similar technologies to:

  • Provide essential website and checkout functions

  • Remember selections and preferences

  • Maintain security and prevent fraud

  • Measure website traffic and performance

  • Understand visitor interactions

  • Attribute purchases to advertising campaigns

  • Personalize content and advertising

These technologies may be operated by Vita Asana, Shopify, or authorized analytics, advertising, and application providers.

You can learn more about the categories of technologies we use and how to manage them in our Cookie Policy. Information about Shopify-operated cookies is available in the Shopify Cookie Policy.

Where available, you can manage non-essential technologies through the cookie banner or privacy-preferences tool displayed on our website. Browser controls may also allow you to block or delete cookies, although doing so may prevent parts of the Services from functioning correctly.

How We Disclose Personal Information

We may disclose personal information to the following categories of recipients when reasonably necessary:

  • Shopify and ecommerce technology providers that host and operate the online store

  • Payment providers and financial institutions that authorize and process payments

  • Fulfillment facilities, authorized domestic and international fulfillment partners, suppliers, carriers, and tracking providers that prepare and deliver orders

  • Customer-support, chat, review, email, and SMS providers that help us communicate with customers

  • Analytics, attribution, session-replay, and website-optimization providers that help us understand and improve the Services

  • Advertising platforms and marketing providers, including Google where enabled, that help us measure campaigns and display advertising

  • Security, fraud-prevention, identity-verification, and chargeback-management providers

  • Professional advisers, including accountants, auditors, lawyers, insurers, and consultants

  • Government bodies, courts, regulators, or law-enforcement authorities where disclosure is legally required

  • Potential purchasers, investors, successors, or advisers in connection with a merger, restructuring, financing, sale, insolvency, or transfer of all or part of the business

Fulfillment partners generally receive the customer and order information needed to prepare and deliver an order, such as the recipient’s name, shipping address, contact information, product selection, and delivery instructions.

Sale, Sharing and Targeted Advertising

Vita Asana does not sell customer lists or personal information in exchange for money.

However, we may disclose identifiers, commercial information, internet or electronic activity, approximate location information, advertising identifiers, and related inferences to advertising, analytics, and attribution providers.

Some U.S. privacy laws may define these disclosures as the “sale” or “sharing” of personal information or as processing for targeted advertising, even when no money is exchanged.

You can request to opt out through our Do Not Sell or Share My Personal Information page. Additional California disclosures are available in our California Consumer Privacy Act (CCPA / CPRA) Policy.

Where required by applicable law and supported by our privacy technology, we also process recognized browser-based opt-out preference signals, including the Global Privacy Control, as an opt-out request for the associated browser or device.

An advertising opt-out does not prevent contextual advertising or disclosures necessary to process orders, prevent fraud, provide customer support, or operate the Services.

We do not knowingly sell or share the personal information of anyone under 16 years of age.

Marketing Choices

You can unsubscribe from promotional emails by selecting the unsubscribe link included in the message.

Where SMS marketing is offered, you can opt out by following the instructions in the message, such as replying STOP.

Opting out of marketing does not prevent us from sending non-promotional communications needed to process an order, provide requested support, issue important service notices, or comply with legal obligations.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

  • Providing products and customer support

  • Maintaining order, transaction, tax, and accounting records

  • Managing returns, refunds, disputes, warranties, and chargebacks

  • Preventing fraud and protecting the Services

  • Complying with legal and regulatory obligations

  • Establishing, exercising, or defending legal claims

The retention period depends on the type of information, the reason it was collected, contractual requirements, applicable limitation periods, legal obligations, and whether an account, dispute, or business relationship remains active.

When personal information is no longer required, we may delete, anonymize, or securely isolate it, subject to technical and legal limitations.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

More information about our security practices is available in our Security Statement.

International Data Transfers

VITA ASANA SRL is established in Romania, while Vita Asana serves customers in the United States and works with service providers and fulfillment partners in multiple countries.

As a result, personal information may be transferred to, stored in, or processed in Romania, the United States, and other countries where Shopify and our authorized providers operate. Privacy laws in those countries may differ from those where the information was originally collected.

Where the GDPR requires safeguards for a transfer outside the European Economic Area, we rely on a valid transfer mechanism, which may include an adequacy decision, the European Commission’s Standard Contractual Clauses, or another lawful safeguard.

You may contact us to request additional information about the safeguards relevant to your personal information.

Your Privacy Rights

Depending on applicable law and subject to legal exceptions, you may have the right to:

  • Request confirmation of whether we process your personal information

  • Access or obtain a copy of your personal information

  • Correct inaccurate or incomplete information

  • Request deletion of personal information

  • Request restriction of certain processing

  • Object to processing based on legitimate interests

  • Object to direct marketing

  • Request data portability

  • Withdraw consent where processing is based on consent

  • Opt out of sale, sharing, or targeted advertising

  • Request limits on certain uses of sensitive personal information

  • Request information about the categories, sources, purposes, and recipients of personal information

  • Request review of certain solely automated decisions where applicable

  • Appeal a decision concerning a privacy request

  • Exercise your rights without unlawful discrimination

Withdrawing consent does not affect processing that was lawful before the withdrawal.

Exercising Your Rights

You may submit a privacy request using any of the following methods:

Please explain the right you want to exercise and provide enough information for us to identify the relevant records.

We may need to verify your identity before completing certain requests. Verification may involve confirming information already associated with your account or order. We will not ask you to provide your complete payment-card number or password for this purpose.

Where permitted by law, an authorized agent may submit a request on your behalf. We may require evidence of the agent’s authority and may contact you directly to verify the request.

If we deny a privacy request and applicable law provides a right to appeal, you may appeal by replying to our decision or emailing contact@vita-asana.com with the subject line Privacy Appeal.

We will respond within the period required by applicable law. Certain rights are subject to exemptions, including where information must be retained to complete a transaction, comply with law, prevent fraud, protect legal rights, or resolve a dispute.

Children’s Privacy

The Services are intended for adults and are not directed to children.

We do not knowingly collect personal information from children under 13. If you are a parent or legal guardian and believe a child has provided personal information to us, contact contact@vita-asana.com so that we can investigate and delete the information where appropriate.

Third-Party Websites and Services

The Services may contain links to websites or services operated by other organizations. Their privacy practices are governed by their own notices and are not controlled by Vita Asana.

We encourage you to review the privacy information provided by any third party before submitting personal information.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technology, Services, legal obligations, or other operational requirements.

When we make changes, we will post the revised version at this location and update the “Last updated” date. Where required by law, we will provide additional notice or request consent before a material change takes effect.

Complaints

Please contact us first if you have a concern about how we process personal information so that we have an opportunity to investigate and respond.

You may also lodge a complaint with the Romanian National Supervisory Authority for Personal Data Processing (“ANSPDCP”) or another competent supervisory authority. Information about submitting a complaint is available through the ANSPDCP complaint procedure.

California residents can review our California Consumer Privacy Act (CCPA / CPRA) Policy for additional rights and complaint information.

Contact Us

For privacy questions, complaints, or rights requests, contact:

VITA ASANA SRL
Str. Izvoarelor nr. 10
Sangeorz-Bai, BN 425300
Romania

Email: contact@vita-asana.com
Phone: +1 (325) 275-0218
Online form: Contact Us

Customer service is available Monday–Friday, 9:00 a.m.–5:00 p.m. Eastern Time. We generally respond to ordinary customer-service communications within 24–48 hours on business days. Privacy requests may require additional time and will be handled within the period required by applicable law.